Public Relations
Studying Public Relations
Public relations is the art of providing information about a particular person or organization so that people will regard that person or organization in a favorable way. Public relations professionals build, through effective communication, a positive image for their client.
Learning Outcomes
Students who complete the program will be able to:
- Communicate in a clear and persuasive manner.
- Do strategic planning for public relations.
- Write news releases.
- Plan and organize events.
- Produce content for the social media.
- Offer media training.
- Respond to the media in the event of a crisis.
Career Opportunities
Public Relations graduates work as public relations specialists, press officers, event organizers, social media specialists, copywriters, marketing analysts, digital marketing managers, They can also start their own PR consultancy.
Building Reputation
Credits
To Graduate
General Education Requirements 26 Credits
English Language ENG (200,201,208) 9crs & 1 course BUS 210 3crs = 12crs
(BUS 201 or ENT 301 3crs & HUM 318 3crs & (HUM 212 or BUS 215 or HUM 215) 1cr = 7crs
(ART 205 or ART 206 or HUM 210 or SOC 201 or COM 208 or HUM 211 or PSY 201 or POL 202 OR HIS 200) 3crs = 3crs
(HLT 210 or NLT 201 or CSC 201) = 3crs
PED (201 or 203 or 209) 1cr = 1cr
Major Core Requirements 40 Credits
This course is about visual images – how we see and interpret them, how they communicate to us, what they communicate, how they can be manipulated without our noticing, and how they can reflect and even shape cultural values”. Coreq.: ENG200
This course familiarizes students with the basic editing techniques, as well as the fundamental editing theories. At the end of the course, students are expected to be able to fully edit an audiovisual sequence, following a correct editing plan while taking into consideration the aesthetical and rhythmic aspects of the sequence. Prereq.: AVP200
This course introduces students with techniques for conceiving and developing filmable stories. It surveys the history of plot structure and character development in classical myths, heroic epics, folk tales, and other forms, as well as some of the ‘big themes’ in great literature. Students learn how the enduring appeal and success of these literary forms can be adapted to the three-act structure of contemporary screenplays. Prereq.: ENG200
Students will learn about the basic techniques of the photographic art (lighting, composition, depth of field, white balance…). Through several studio and outdoor exercises / assignments, they will be invited to put into application the theoretical information they will have acquired in class. This course also aims at preparing the students for more advanced photography and cinematography courses
The objective of this course is to introduce students to different acting techniques (Relaxation, Concentration, Breathing, Speech…), while exploring dramatic expression and language. Students will learn how to construct a character, and evolve in the acting process through the application of the taught methods, and team interactions.
The study of ethical and legal principles, case studies, and historical development of mass media regulation local, regional and international. Prereq.: ENG201
Special Course Requirements 24 Credits
This course is to allow students to read and understand scientific texts and draw differences between such texts and literary ones. Furthermore, this course should also allow students to practice writing skills. All this is meant to facilitate the study of subject matter related to technical specializations.
Studies forms of communication especially mass communication as elements of cultural and social processes.
This course is an overview and discussion of the relation between the mass media and politics in society. The mass media constitute one of the most powerful forces shaping the modern world. In terms of information dissemination, shaping of attitudes and mass behavior there has never been a medium with the reach, breadth and influence of the mass media. In this course, we will examine the most important mass media effects researchers have found influencing the political processes of society. Prereq.: ENG201
An introduction to using the tools of social media to better report and research stories, as well as distribute one’s work and engage the public.
Organized around an integrated view of print, broadcast, and public relations, Media writing provides students with the skills necessary to become proficient writers for the media. Media writing develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real- life situations with specific writing exercises. Prereq.: ENG201
This course covers principles and practices in news gathering, evaluating, reporting, and presenting information for weekly print media; advanced practice in magazine writing, editing and headline construction. It provides students with the needed skills to write nonfiction articles for magazines, newspapers and newsletters. Prereq.: ENG200
Gathering and processing pictorial material for the print media and television. Practical experience through laboratory and fixed exercises. Prereq.: COM206
Electives 6 Credits
200 level or above
3 Credits