Marketing & Advertising
Studying Marketing & Advertising
This field is concerned with both the role of marketing and advertising in business and society and the decision process in domestic and international settings. Students receive both a theoretical and practical preparation for different positions in marketing and advertising.
Career Opportunities
Careers in marketing and advertising includes positions as social media specialist, digital marketing coordinator, marketing analysist, content marketer, marketing strategist, event planner, market researcher, account manager and consumer marketing specialist.
Transform Your Passion For Details Into a Career
Credits
To Graduate
General Studies 26 Credits
English Language ENG (200,201,208) 9crs & 1 course BUS 210 3crs = 12crs
(BUS 201 or ENT 301 3crs & HUM 318 3crs & (HUM 212 or BUS 215 or HUM 215) 1cr = 7crs
(ART 205 or ART 206 or HUM 210 or SOC 201 or COM 208 or HUM 211 or PSY 201 or POL 202 OR HIS 200) 3crs = 3crs
(HLT 210 or NLT 201 or CSC 201) = 3crs
PED (201 or 203 or 209) 1cr = 1cr
Major Core Requirements 40 Credits
Introduction to the basic principles, concepts, and techniques of financial accounting, explanation of the basic techniques of measuring, classifying, summarizing, reporting, and interpreting financial information. Prereq.: ENG020
A continuation of ACC210 Principles of Accounting I. This course will include more advanced procedures of accounting for partnerships, corporations, long-term debts and marketable securities. Prereq.: ACC210
This course covers principles of the law of contracts; agency relationships, commercial paper and sales are discussed and analyzed through the use of the Code of Contracts and Obligations and the Code of Commerce, cases and problems. Emphasis is upon the law and business relationships.
This course presents the quantitative techniques commonly used in the decision making process. Topics include concepts of decision analysis, linear programming, sensitivity analysis, forecasting and time-series analysis, inventory concepts, linear regression and correlation. This course enables students to understand problem definition, structured approach to data analysis, skills in model development, solutions, testing, and validation. Prereq.: MAT221
Internship is intended to enhance students’ learning experience by permitting them to work in off-campus business environments. All students are required to file a written-report for their instructor, in addition to in-class discussions, of their on-site working experiences.
This course introduces students to the key concepts of microeconomics. Students learn the behavior of the different economic agents and the role of the government in microeconomics. Topics include supply and demand, elasticity, markets equilibrium, price control, competitive markets and monopoly. Prereq.: ENG200
This course introduces students to the main economic variables and indicators that are used to evaluate the performance of an economy as a whole. Students learn how the economic agents interact together to shape an economy as well as how the different economies interact in the global market. Topics include the aggregate output, unemployment, general price level and interest rates determination and fluctuations, international trade and debt. Emphasis is also made on the role of the government to influence the economy using Fiscal and Monetary policies. Prereq.: ENG201
This course analyzes and discusses the financial decisions of national and multinational corporations, based on case studies and reading. Topics include assessment of the financial health of the organization, short and long-term financial management, project and company valuation, cost of capital, risk analysis, investment decisions, and capital markets. Prereq.: ACC215
Equations of straight lines; Matrices: matrix operations, matrix inversion; Cramer’s rule; Quadratic functions; Exponential and logarithmic functions; Demand and supply functions; Revenue; Cost; Profit; Compound interest; Derivatives; Marginal functions; Integration of functions of one variable. Prereq.: MAT100 or placement, Coreq.: ENG020
This course studies the functions and capabilities of general management of a firm. Elements of the course are the various levels of management, the relationships between departments, and why managers are needed in a business organization. Coreq.: ENG200
The course outlines the role, functions and activities related to a human resources department. The students will learn about the evolution in human resources management as we know it today. Therefore, emphasis is placed on the new “corporate view” of the function such as, among other things, fair and equitable compensation and benefit programs, problem solving, training and personal development, staffing strategies, counseling, rules and regulation and legal issues. Prereq: MGT201
This course helps to get an understanding of how information systems are used in business setting. The topics covered will include the fundamental of information systems, strategic use of information systems, decision support and expert system. This course will describe also information systems planning, design and implementation. Prereq.: MGT201
Covers basic statistical techniques emphasizing business and economic applications. Topics covered include graphical and numerical data summary techniques, elementary probability theory, probability distributions, sampling distributions, estimation, and simple regression. Prereq.: MAT100, MAT010, or placement
The course will cover the basic aspects of food safety with primary emphasis on food handling and quality control. The types of food borne illnesses and how they are transmitted, the personal hygiene, the seven HACCP principles will be topics stressed in the course. The course will also include an overview of pest control and security measures. Prereq.: ENG201
Specialization Course Requirements 24 Credits
This course introduces students to the marketing world, its importance, various functions and activities and the impact it has on the business environment. Students will be acquainted with the creation of value for consumers, the marketing mix concept and its application, the segmentation, targeting and positioning and the key elements of a marketing strategy. Prereq.: ENG200
This course will familiarize students with the various theories and models of consumer behavior taking into consideration psychological, sociological and anthropological and other social sciences. It also emphasizes on how behavior is shaped by internal and external factors and how to meet consumer needs and wants while developing a comprehensive marketing strategy. Prereq.: MKT201
This course deals with a study of sales functions, the relationships between sales and marketing and retail behavior in all their aspects. Subjects addressed are sales perspective, sales techniques, sales environment and sales management. Further, applications cover all areas of retail behavior in different factors and situations within marketing and trade. Prereq.: MKT201
This course reveals an overview of the advertising industry, designing, producing & placing ads. It describes the typical jobs in advertising and the basic duties associated with each job. Students will learn how advertisers and agencies develop an advertising campaign (visual, messages, place, period etc). Prereq.: MKT201
This course examines the importance of marketing in an organization and its role in society. Students will be acquainted with its various functions and how to implement them. Topics include, among other things, a deep analysis of pricing, product, place, and promotion; segmentation; cultural diversity; strategy; and the assessment of the external environment.. Prereq.: MKT201
This is a hands-on course. It is intended to acquaint students with the fundamental marketing research skills of problem formulation, research design, data collection, entry and processing, research analysis, presentation of findings and report writing. The course draws on both qualitative and quantitative research techniques. Prereq.: MKT350
IMC provides students with a cross-functional and analytical approach to the study of integrated communications. Students will learn how to develop consistent messages and integrate all elements of communications i.e. PR, publicity, sales promotion, event marketing, direct marketing, e-communication and personal selling, into the marketing mix. Prereq.: MKT340
The purpose of this course is to familiarize students with the philosophy and spirit of customer service, how it is embedded in the organization culture and mission, and how it can be implemented before, during and after the purchase of a product or a service Prereq.: MGT 201
Other Requirements 9 Credits
200 Level or Above
Language course Foreign