ACC 211 Financial Accounting (4 credits) This course is an introduction to accounting principles and practices. It covers recording, summarizing, reporting and interpreting financial transactions that affect the income statements and balance sheets of service and merchandising organizations. Topics include generally accepted accounting principles (GAAP), the accounting cycle and accounting for merchandising transactions. Coreq.: ENG 203

ACC 221 Managerial Accounting (3 credits) This course develops accounting analysis useful for managerial decision making purposes. It focuses on the use of accounting information for creating value for organizations. It introduces students to the evolving role that managerial accounting plays in servicing the informational needs of managers in the planning, organizing, and controlling functions. It also helps students become proficient in structuring business decisions systematically and identifying the information relevant to a decision. Prereq.: ACC 211

ACC 311 Intermediate Financial Accounting (3 credits) This course stresses accounting theory and problems emphasizing financial reporting issues and financial statement interrelationships. It is an intensive study of generally accepted accounting principles and their application in the business world. Topics include the historical development and theoretical structure of financial reporting, revenue recognition and income determination and corporate reporting requirements. Prereq.: ACC 211 

ACC 321 Cost Accounting (3 credits) This course elaborates on different types of cost information that can be used for planning and control decisions.  It further introduces the cost accounting methods that may be used to gather data for inventory valuation and income determination.  Topics: Cost volume profit analysis, cost accumulation techniques (job, process, standard, joint, and by-product costs), decentralization, budgeting, variance analysis, standard costing and cost allocation. Special attention to managerial uses of information for planning, control and performance evaluation.  Prereq.: ACC 221

ACC 371 Accounting Information Systems (3 credits) The development and use of accounting information systems for managerial control and external reporting.  Concepts and principles of designing computer systems to perform accounting functions; applications of microcomputer accounting software packages, extensive use of PIMS II.  Prereq.: ACC 211,CSC 201

ACC 411 Advanced Accounting (3 credits) Selected accounting problems.  Business combinations and consolidated financial statements. Multinational operations, segmental reporting, interim reporting, partnerships.  Concepts and principles underlying the financial reports of governmental and nonprofit organizations.  Prereq.:  ACC 211

ACC 420 Auditing (3 credits)  After completing the Auditing course, students will be able to understand audit decision making and evidence accumulation through the integration of the most important concepts of auditing and other assurance services as well as certain practical aspects in a logical manner. Prereq.: ACC 211

ACC 441 Taxation (3 credits) Topics include the value added taxes, calculation, application and exemption in Lebanon.  The income tax law to all taxpayers-individuals, partnerships, corporations. Topics include tax accounting, income to be included and excluded in returns, tax deductions, ordinary and capital gains and losses, inventories, installment sales, depreciation, bad debts, and other losses. Prereq.: ACC 211

ACC 442 International Accounting (3 credits) This course provides an introduction to international accounting and its role in international business. Topics include development of international accounting, accounting systems in a global environment and international financial reporting issues mainly the differences between US GAAP and IARS (International standards).  Prereq.: ACC 211

ACC 450 Governmental & Non-profit Accounting (3 credits) Financial policies and procedures by government units, hospitals, trust entities, universities, schools, voluntary health welfare organizations, and other nonprofit organizations, and special interest groups for accounting for the receipts and expenditures of financial resources.  Financial reporting and contemporary issues and problems faced by government and nonprofit organizations as well as auditing issues are emphasized.   Prereq.:  ACC 211

ACC 490 Seminar in Business Topics (2 credits) Across cultures there are significant differences in how problems are perceived and how they are approached. Actors from different cultures have different understandings of the interaction process and different styles of communicating. In business, that can affect your investment in another country and cause labor problems in the workplace. In politics, that wild variety of expressions and interpretations can start a war.  In business world, seriously problematic misunderstandings regularly occur because of cultural differences in perception of the problem, in communication, negotiating styles and attempts at resolution of problems.  Cross-cultural differences also have major effects on diplomacy or how a military occupation of a country is planned and executed as we are seeing today.

ADV 601 Advertising Strategies and Foundations (3 credits)  In this course the student will learn the concepts and influences of advertising in the marketing industry.  Besides, it guides the students into building the strategies of advertising campaigns by developing the methodology of creating new ways to transmit the required messages with the brand positioning in a special technique that converge the mission and the vision of the company.

ADV 602 Advanced Media Planning (3 credits)  The course will provide an understanding of each element that feeds into media strategy and the interdependence that characterizes these elements, the intricacies of media planning and the variables that go into executing a plan.  It teaches students the way to elicit a thorough communications brief, take it to a media plan, how to execute it, how to assess the results and apply the learning.  It will increase confidence in crating and assessing media outcomes.

AVC 601 Graphic Design – Illustration (3 credits)  Study of communication of ideas and information through symbols, images, illustration and typography as applied to editorial, packaging and other types of graphic design projects.  Emphasis on professional design and illustration processes and presentation skills.  Practical application of two-and three-dimensional design theory.

AVC 602 Graphic Design – Digital (3 credits) Develop concept, design and presentation of complete multimedia strategies for ad campaigns consisting of newspaper, magazine, direct mail, television, promotion and other means that will reach target audiences.  It is a capstone course in the development of a portfolio of projects in graphic design and/or illustration.  Examination of career opportunities in graphic design and illustration.  Discussion of strategies for approaching and presenting to potential employers and/or clients.  Comparison of traditional and electronic portfolio presentations.

AVC 603 Web Design & Programming (3 credits)  This course introduces web page design using HTML, the markup language for web pages.  Students will create web pages coding by hand, as well as using visual markup tools.  It covers navigation schemes and different approaches to create a coherent web site.  The course gives advanced techniques to do web pages more dynamic using different methods of web programming and simple queries from databases.  In addition, the course contains different approaches to web programming include CGE (Common Gateway Interface), web server API (Application Programming Interface), server runtime- interpreted scripts, and servlets.

AVC 604 Multimedia Presentation (3 credits)  During the course, students will learn to create amazing presentations using advanced assisting tools (Powerpoint, Flash MX, Multimedia Builder, 3DMAX,..).  The course also talks about specification of extensions conversion and synthesizers that enhance fine tuning of presentations.  Also, it goes through the advanced features step-by-step, and develops skills necessary to create amazing presentations for classroom use.  Skills and practical curricular connections for a variety of grade levels and subject areas will be modeled.

AVC 688 Digital Studio Lab (3 credits)  This course covers high level composition and visual effects for production of film and video.  Sophisticated problem solving and advanced tool understanding are taught to enable the student to address topics in compositing and motion design.  Some of these visual issues will include stabilizing, color correction, paining, and keying.  Importing graphics for advanced special effects work and image processing with an emphasis on aesthetics and design is the core of this course.  Students learn new features such as displacement mapping, advanced spline-based stabilization and tracking, complex morphs, and advanced matting techniques.

AVC 689 Final Project (3 credits)  The Final Project should result in a work of experimental digital image creation accompanied by a narrative describing the project.  Proposals will be submitted for approval.  Possible approaches for the project can originate conceptually, philosophically, and experimentally.  Students develop their concept, research material; create storyboards and style frames and all supporting elements.  The final product produced will be a complete 2D/3D animatic with sound that will serve as the foundation for polishing a quality thesis visual.  Projects must show the students understanding of the material learned in the Master’s program.  It is expected that the project will be developed in close collaboration wit an advisor working in the field of the student’s application.

BUS 210 Business Communication Skills (3 credits)  This is the final phase of the core mandatory English language element for all students. It is designed to take a student to the practical business/academic arena using technical terms within preparations of documentation to personal professional presentation itself. Coreq.: ENG 204

BUS 230 Business Law (3 credits)  The main objective of this course is to provide the students with a solid background in Lebanese Commercial law.  Topics will include the nature of the law, the court systems, contracts, property sales & security transactions, insurance, commercial paper, agency, partnerships, corporations, bailment, bankruptcy & banking operations, social security and income tax legislation. Prereq.: MGT 201

BUS 310 Business Research Methods (3 credits) Application of statistical techniques, including forecasting, to business decision making. Includes applications of linear regression and correlation, analysis of variance, selected non-parametric tests, time series, and index numbers. Prereq.: MGT 201

BUS 491 Business Practicum (1 credit)  This seminar course is intended to enhance students’ learning experience by permitting them to work in off-campus business environment as well as assessing the previous semester’s performance of all practicum students. All students are required to file a written-report, in addition to in-class discussions, of their on-site working experiences to their instructor.  This course consists of lectures, discussions, and student participation. Like any other seminar courses, your participation in each class meeting is undeniably the most important factor that decides whether the course is successful. Your participation is, therefore, very much encouraged. 

BUS 600 Research Methods in Business (3 credits)  The course is organized to follow the logic of the business research process. It reflects the Astonishing changes in information technology and emerging in research methodologies.  Students will be exposed to the different phases of the research process, methodological foundations, research techniques and most importantly, data processing and research analysis using the latest versions of SPSS, thus, enabling them to turn raw statistical data into strategic information.

BUS 602 International Business Law (3 credits)  A comprehensive review of the laws regulating international business including: an overview of business law in the US and western Europe, that main business organizations regulating international trade and international conventions such as intellectual property, WTO, GATT, etc.

BUS 603 Business Economics (3 credits)  A review of the Microeconomics Theory from a managerial decision making viewpoint, emphasizing and applying basic microeconomics concepts, including: the theory of the firm, theory of consumer behavior, demand estimation, cost determination and theories of international trade.

BUS 605 Managerial Accounting (3 credits) The use of accounting information in interpreting, coordinating, and implementing management’s policies, in measuring and evaluating performance, and in tactical and strategic planning for future business activity.  Additionally, the course highlights cost accounting applications and techniques related to managerial decision making.

CRM 601 Management of Information System (3 credits)  Applications of information systems in strategic decision-making and organizational leadership, management of information as an organizational resource, and global and ethical issues relating to information systems technology.

CRM 605 E-commerce (3 credits)  This course highlights the issues, strategies and models pertaining to business-to-business electronic commerce and trading.  It sets to investigate the emerging business models, new economics, new marketing and distribution channels, business strategies, related marketing programs and future scenarios for B-to-B electronic commerce. 

CRM 606 Database Theory & Design (3 credits) This course examines contemporary strategies for the design and implementation of applications supported by back-end database systems.  Topics include data administration, data mining, data warehousing, user-interface design, reporting, data integrity issues, and distributed databases.  Relational and object-oriented technologies are covered.

CRM 607 Customer Relations Management (3 credits) The course introduces students to the process of managing relationships with existing customers to maximize their loyalty, increase revenues form them, and retain them while selectively attracting new ones.  Students will learn how to incorporate carious technology-driven strategies i.e. call centers, automated sales force, direct mail and websites to help companies facilitate collaboration, relationship formation and loyalty enhancement. 

CRM 608 Knowledge Management (3 credit)  This course explains the application of knowledge management in e-business relationship management, which extends beyond customers to include channel partners such as distributors, suppliers, collaborators and business partners.  The course covers the management of business, customer and process knowledge and its application for adding value and competitively differentiating product and service offerings.

ECO 201 Microeconomics (3 credits) Microeconomics is a branch of economics that studies how individual consumers and businesses make decisions to allocate limited resources, in markets where goods or services are being bought and sold. Topics include price determination, market structure, and the narrow effects of government policies.  Coreq.: ENG 203

ECO 202 Macroeconomics (3 credits)  Macroeconomics is a branch  of economics that  studies the behavior of the economy as a whole. Topics include the examination of the overall level of a nation’s output, employment, prices and government’s policies relating to these issues.  Coreq.: ENG 203

ECO 301 Intermediate Microeconomics Theory (3 credits)  Behavior of firms and households in the market economy; production of the firm; determination of costs and prices; income distribution; examination of alternative market structures. Topics covered include: maximizing behavior of consumers; welfare implications of marketplace performance. Prereq.: ECO 201, ECO 202

ECO 302 Intermediate Macroeconomics Theory (3 credits) Determination of important aggregate economic variables: level of real and nominal output; rates of unemployment, inflation, and economic growth. Causes of changes in these variables and consequences of alternative macroeconomic policies.  Topics covered also include: Monetarist-Keynesian-Rational Expectation controversy; business cycles; fiscal and monetary policies.  Prereq.:  ECO 201, ECO 202

ECO 311 Statistical Methods and Interpretation (3 credits) Statistical methods essential in solving economic problems, including probability theory, methods of statistical description and inference, sampling theory, estimation, and tests of hypotheses; linear regression and correlation analysis; time series; index numbers; chi-square; computer applications.  Prereq.:  ECO 201, ECO 202, STA 211

ECO 320 Introduction to Econometrics (3 credits) Theories of estimation; illustrations of econometric research.  Forecasting with econometric models.  Computer applications.  Application of statistical methods to mathematical economic models. Prereq.:  ECO 311

ECO 401 Law and Economics (3 credits) Application of economics to law and legal institutions.  Effects of laws on resource allocation.  Public regulation of the market.  Antimonopoly, landlord-tenant laws, regulation of business and financial markets, environment, zoning, income and wealth distribution, tort and property law.  Prereq.:  ECO 201, ECO 202, BUS 230 

ECO 402 International Economics (3 credits) Theoretical, historical and institutional aspects of international trade, investment and the international monetary system. Focuses on current issues such as multinational corporations, international cartels and the evolving structure of the world economy. Topics covered include: trade theory, instruments of commercial policy; trade policy in developing countries; economic integration; foreign exchange markets; balance of payment; international monetary system; world debt crisis.

ECO 410 Fiscal Theory & Policy (3 credits)  This course applies the tools of economics to the public sector and the conduct of fiscal policy. It analyses the set of principles and decisions of a government to manage and stabilize the economy by changing government spending, government borrowing or taxes. Prereq.: ECO 202

ECO 411 Monetary Theory and Policy (3 credits) Study of the development of monetary theory and policy.  Topics covered include: demand for and supply of money; nature of the Monetarist-Keynesian-Rational Expectation controversy; policy coordination; government monetary policy; inflation and unemployment; international constraints. 

ECO 420 Contemporary Economic Systems (3 credits) An examination and comparison of the organization, operation and performance of contemporary economic systems.  Also study of the changing pattern of ideologies and practices. Prereq.: ECO 301, ECO 302

ECO 430 Senior Seminar in Economic Thought (3 credits) Development of economic thought.  Reports and discussions based on the works of classical, neoclassical, and contemporary economics.  Students have to present a term-paper on a Lebanese government economic institution.    Senior Standing

ECO 490 Seminar in Business Topics: Lecture Series (2 credits) Senior Standing

FIN 221 Managerial Finance (3 credits) This course will help the students understand the role of the financial manager and the techniques used in planning for the acquisition and use of funds to maximize the value of the firm.  Prereq.: ACC 211

FIN 310 Financial Market & Institution (3 credits)  This course provides the conceptual framework to understanding financial markets and institutions.  Each type of financial market is described with focus on its utilization by financial institutions its internationalization, and recent events that have affected it.  Prereq.: ENG 203

FIN 315 Money & Banking (3 credits)  Money appears to be a major influence on inflation , business cycles, and interest rates . Because these economic variables are so important to the health of the economy , we need to understand how monetary policy is and should be conducted . We also need to study government budget deficits because they can be an influential factor in the conduct of monetary policy.  Prereq.:  ECO 202 , FIN  221

FIN 340 Investment Analysis (3 credits) This course is an analysis of the principles of investment. It focuses on the portfolio analysis, securities and risk valuation, capital asset pricing models, arbitrage, bond yields and returns, stock valuation, options, future contracts and investment. Prereq.: FIN 221

FIN 350 International Finance (3 credits) This course will be organized first to provide a background on the international environment and then to focus on the managerial aspects from a corporate perspective. The first part of the course introduces the major markets that facilitate international business. The second describes relationships between exchange rates and economics variables and explains the forces that influence the relationships.  Prereq.: FIN 221

FIN 410 Commercial Bank Operations (3 credits)  This course emphasizes types of financial risk; profitability; Asset/Liability management; interest-rate risk management; sources of funds; capital adequacy; and loan and liquidity management.  The also examine regulations, changes in the financial service sector, international banking and current bank topics. Prereq.: FIN 221

FIN 440 Financial Derivatives (3 credits)  The aim of this course is to develop a theoretical and practical experience of the structure of financial derivatives, i.e. futures, options, and swaps. The valuation of these financial derivatives requires a strong quantitative background.  Prereq.: FIN 221

FIN 450 Investment Banking (3 credits)  Investment Banks assist public and private corporations in raising funds in the capital markets (both equity and debt), as well as in providing strategic advisory services for mergers, acquisitions and other  types of financial transactions.  Investment banks differ from commercial banks which take deposits and make commercial and retail loans.  Prereq.: FIN 221

FIN 453 Financial Lab (3 credits) This course familiarizes students on how to apply all the concepts they have learned on the internet. A real life simulation stock market program is introduced. Prereq.: FIN 340

FIN 462 Lecture Series in Finance (3 credits)

FIN 490 Seminar in Business Topics (2 credits)

FIN 699 Thesis in Finance (6 credits)

FIN 601 Corporate Finance (3 credits)  The course covers the current developments in financial management and corporate finance and the underlying theories behind such practice, including critical evaluation of selected topics dealing with theoretical and applied aspects of the decision-making process in business and corporate finance.

FIN 603 Equity Valuation and Markets (3 credits)  Review the valuation theories of publicly traded firm or private owned companies.  Topics include: valuation of a division of a firm, the value of synergy and control in a business acquisition, designing a value enhancement strategy, define and analyze and apply different financial analysis tools.

FIN 604 Seminar in Financial Derivatives (3 credits)  Review the theories and applications of derivative securities. The course covers derivative exchange, valuation of derivatives (futures, swaps, etc), trading practices and regulations, assessing and managing financial risk, mutual funds performance.

FIN 605 Investment Analysis and Portfolio Management (3 credits)  A study of investment opportunities for both the individual and corporate investor.  It examines the valuation and use of different financial instruments, risk-return tradeoff, asset pricing model, efficient market theory.  The course also reviews capital structure theory, dividends policy, and modern portfolio theories.

FIN 606 Bank Management and Financial Regulations (3 credits)  The course reviews commercial bank management policies and procedures.  It covers all aspects of bank risk management including interest rates, liquidity, credit, capital, exchange rates, asset-liability, and evaluates bank performance.  The course also covers the regulatory banking system including central bank role and regulations, and monetary policy tools.

FIN 607 Global Business Finance (3 credits)  The methods, practices, and institutions for financing international and foreign business firms including direct and indirect investments.  Current developments relating to specific finance and monetary problems.  Topics also include: international financial environment, foreign exchange risk management, capital markets and financing instruments, direct investment decisions.

FIN 608 Bank Credit and Risk Management (3 credits)  The course reviews the operation and functions of commercial banks. It reviews the regulatory environment, credit analysis and decision-making, assets liabilities management, international and retail banking, and capital adequacy and liquidity indicators.

HOM 201 Introduction to Hospitality (3 credits)  This course offers a comprehensive tour of the fascinating areas of hospitality – service, tourism, hotels, restaurants, managed services, beverages, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership. Coreq.: ENG 203 (same as ENG 200)

HOM 210 Culinary Theory & Practice 1 (4 credits)  Introduces students to F&B operations through fundamental food composition and properties, food products and preparation, and food safety.  Students will prepare recipes, menus, and production schedules. Prereq.: ENG 203

HOM 212 Food & Beverage Service (3 credits) This course provides students with knowledge and practical skills for effective food and beverage service. It describes the importance of the menu as well as the food service operations.  Prereq: HOM 201

HOM 260 Food Safety and Quality Control (3 credits) The course will cover the basic aspects of food safety with primary emphasis on food handling and quality control.  The types of foodborne illnesses and how they are transmitted, the personal hygiene, the seven HACCP principles will be topics stressed in the course.  The course will also include an overview of pest control and security measures.  Prereq.: ENG 203

HOM 305 Travel and Tourism (3 credits)  This course will provide a thorough overview of the tourism industry, giving coverage to each component: The role of travel agents and the importance of transportation modes as well as other industry issues such as accommodation, destinations, attractions and food and beverage operations. Coreq.: ENG 203 (same as ENG 200)

HOM 312 Culinary Theory and Practice II (4 credits) Students will develop the ability to recognize properly prepared foods through preparing, tasting and evaluating foods.  They will also plan menus, develop recipes, and produce them in a final project.   Prereq.:  HOM 210, HOM 212

HOM 314 Training I (1 credit) Students will have to spend a minimum of 1 month in the food and beverage department of a hotel or a restaurant. Placement in hospitality institutions will be made in coordination with AUCT department chairperson.  Prereq.: HOM 210 and HOM 212 

HOM 321 F & B Cost Control (3 credits) Principles, procedures, and functions of controlling food, beverage, and labor cost will constitute the focal point of this course. Menu pricing will be examined in depth.  Prereq: HOM 201

HOM 324 Training II (1 credit)  An Internship period of a minimum of 1 month focusing on Rooms Division or on operations management.  Placement in hospitality institutions will be made in coordination with AUCT department chairperson. Senior Standing

HOM 325 Restaurant Operations Management (3 credits) The topics explored include: The manager's role in the restaurant operations, control systems as diagnostic indicators, the role of the managerial leadership, staff selection and development, effective approaches to a successful client relationship.  Prereq.:  HOM 321

HOM 327 Rooms Division Management (3 credits) The objective of the course is to provide an understanding of the main components of Rooms Division Management by introducing students, mainly to front office and housekeeping operations, concepts and techniques of room sales forecasting, revenue budgeting, rooms sales analysis, cost and profit issues, break-even analysis and room pricing.  Prereq.: HOM 201   

COM 330/HOM 330 Esthetics Etiquette & Protocol (3 credits) The course provides information about protocol and etiquette, table arts and events. It shows real cases and provides experience, allowing students to use some standards in their every day’s life. This is a very interactive course ere students need to participate with role plays and apply personal experience.  Prereq.: ENG 203

HOM 335 Housekeeping (3 credits) This course is meant to guide hospitality students on the various aspects of housekeeping profession in hotels, specifically, management of cleanliness, maintenance and aesthetic upkeep of the hotel.

HOM 336 Front Office Operations Systems (3 credits) This course will provide potential users of Fidelio a quality support package enabling them to understand the skills and information required to become operators of this system.  The Fidelio Front Office product is a fully integrated package designed to maximize the efficiency of hotel operations.

HOM 355 Beverage Management & Wine Appreciation (4 credits) This course involves the study of alcoholic beverages, emphasizing the costing and proper service of alcoholic beverages, as well as using alcoholic beverages as a complement to food and aims to develop a deeper understanding and appreciation of wine. It also deals with wine varieties such as white, red, sparkling, sweet and fortified wine, in addition matching wine with food.  Prereq.: HOM 212

HOM 399 Hospitality Architecture and Design (2 credits) Development of efficient work spaces for hospitality operations, with emphasis on space utilization, human factors, ergonomics, environmental concerns and development of work-flow patterns within functional areas and the facility as a whole.  Introduction to the use of computer-aided design (AutoCAD) to generate dimensional drawings.  Prereq.: HOM 201

HOM 417 Hospitality Property Management (3 credits) This course will allow the student to investigate the combination of human and technical forces that make a hospitality business succeed or fail. In addition, this course addresses the understanding of hotel GM effectiveness. Upon completion of the course, students will be able to evaluate issues and formulate cogent strategies for managing hotel operations. Senior Standing

HOM 427 Sales & Marketing in Hospitality Industries (3 credits)  Persons employed in service-related businesses have to be customer oriented.  Marketing calls upon everyone in the company to “think customer” and to do all that they can to help create and deliver superior customer value and satisfaction.  While many people have become “hung up” on the marketing function, it is important to note that both marketing and sales are vital parts of a process that will achieve a company’s objectives.  Prereq.: MKT 201

HRM 605 Organizational Behavior (3 credits)  A critical evaluation of theory, research, and practice, related to individual and group behavior in organizational settings.  Examination of motivation, leadership, communication, decision–making, diversity, and other processes in terms of their influence on individual, group, and organizational outcomes 

HRM 606 Human Resources Management (3 credits) The course examines the theory, design, and practice of human resource management. Topics include job analysis and design, employee selection, manpower planning, training and development, performance evaluation and promotion, compensation plans, teamwork, incentives and equity.

HRM 607 Entrepreneurship and Venture Initiation (3 credits) A study of analytical and conceptual skills in entrepreneurship and new venture management.  Exposure will be given to a variety of environments for entrepreneurial activity including new ventures created both inside and outside of existing corporations.  Specific management skills or successful entrepreneurs will be examined.

HRM 608 Project Management & Leadership (3 credits)  The course enables students to gain competence in the specific techniques used by effective managers to lead projects of limited duration.  The course covers both, the planning and implementation aspects of managing projects and leading them.

MGT 201 Management Principles (3 credits)  This course studies the functions and capabilities of general management of the firm. Elements of the course are the various levels of management, the relationships between departments, and why managers are needed in a business organization. Coreq.:  ENG 203              

MGT 310 Organizational Behavior (3 credits) Overview of how knowledgeable are the students of the basic management concepts.  Ineffective structures and effective ones according to the type of company, to its growth phase, to the type of activity being currently developed etc.. Causes of organizations’ disabilities. Change factors that put constant pressure on the organization: improved technology, evolution of customers’, employees’ and even suppliers’ expectations, rapid evolution of the education of society as a whole, other macro-economic issues, etc...  

MGT 320 Human Resource Management (3 credits) This course is a subject in which the students will get a deep idea about the most important resources in any company: its Human Beings. It is designed to provide you with basic learning the procedures effective Human Resources Managers use to ensure their companies, and thus their ultimate success. It will enable Students to develop the knowledge and skills required to implement recruitment, selection, training and staff development within companies. Prereq.: MGT 201

MGT 325 Management of Small Enterprises (3 credits) Study of the steps and methods in choosing the form of small enterprises and the role of the business owner in achieving goals for success. Case studies illustrate the material. Students are expected to present and discuss cases.  Prereq.: MGT 201

MGT 362 Operations Management (3 credits) This course is an introduction to operations management. Operations managers transform human, physical, and technical resources into goods and services. Hence, it is vital that every organization manage this resource conversion effectively and efficiently. The focus of the course is decision-making at the operating level of the firm. A strong emphasis will be placed on the development and use of quantitative models to assist decision making.  Prereq.:          MGT 201, MAT 221

MGT 420 Strategic Management (3 credits) The strategic management course deals with the overall general management of an organization. It stresses the role of the manager as strategist and coordinator whose function is to integrate the conflicting internal forces that arise from among the various organizational units while simultaneously adapting to the external pressures that originate from a changing environment. Drawing on the knowledge and skills developed will be able to formulate, control and evaluate the audit. Senior Standing

MGT 430 Change Management (3 credits)  What is the meaning of “change” in the business world and the types of changes that affect a company? Changes may put pressure on: the organization chart, the human resources management, on marketing thinking, etc....  Different types of people are involved in the managing of change: from the “Change Initiator” to the “Change Executor”.  How to prepare for future changes, whether they are predictable or unforeseeable?  Senior Standing

MGT 450 International Management (3 credits) A study of international business and management practices. Topics covered include an introduction to international management and the multinational enterprise, the cultural environment of international management, planning in an international setting, organizing for international operations, directing international operations, international staffing, preparing employees for international assignments, and the control process in an international context.  Senior Standing

MGT 470 Negotiation & Conflict Management (3 credits) As the world is moving more and more toward the open market/trade system, the potential for disputes among individuals and organizations is increasing. At the organizational level, neglecting conflicts within an organization will likely entail to costly legal disputes. Therefore, a preventive measure before a conflict is escalated into a legal dispute contributes to the overall efficiency of an organization.  This course is intended to teach students to identify the cause/s and the actors of conflicts as well as the strategic paths from which optimal solutions to the conflicts can be drawn.  Senior Standing

MGT 472 Leadership (3 credits) This course addresses the future quality of businesses, organizations and communities, and the leadership required not just to survive, but to thrive. It is a presentation of different perspectives on leadership and a compelling glimpse into the future. 

MGT 490 Seminar in Business Topics (2 credits)  This course is reserved for any academic contingency, such as special topics that any regular courses are not adequately dealt with. 

MGT 492 Senior Seminar in Management (3 credits) This course is reserved for any academic contingency, such as special topics that any regular courses are not adequately deal with.  Senior Standing 

MGT 601 Strategic Management & Planning (3 credits)  This is a capstone course, which introduces students to strategic tools that would help them analyze the firm in its environment with emphasis on formulation of policies and strategies and application of concepts through case studies and/or simulation exercises integrating all functional areas.  Designed to develop skills in problem identification, analyses, solutions, reporting and making oral and written presentations. 

MGT 615 Brand Management (3 credits) This course teaches students how to build measure and manage a brand, which is needed to differentiate products and services in today’s competitive environment. Building a brand value will lead to the creation of a long term profitable relationship between a firm and its customers. 

MIS 202 Business Computing (3 credits) An introductory course in computer applications, focusing on microcomputer technology emphasizing file management, utilizing various operating system commands, statistical tools such as excel & SPSS, database software such as Access, Presentation software such as PowerPoint, and other popular software, such as word, Photoshop, outlook… Prereq.:  CSC 201 

MIS 221 Information Infrastructure & Networking (3 credits) The Objective of this course is for each student to grasp fundamental concepts of data communications and networking as well as the practical applications of these concepts for computer-base business data communications. All coursework is framed within current issues and future trends in data communications and networking. 

MIS 316 Introduction to DB Structures & DB Concepts (3 credits) Techniques of analysis and design of algorithms involving searching, sorting, recursion, and memory management. The second part of the course is a study of terminology, design, implementation and software associated with database design systems, the role & the needs for database management.  Prereq.:   MIS 202 

MIS 319 Management of Business Telecommunication (3 credits) This course introduces the subject of computer networks and the use of computer network in business applications. Topics covered include client-server networks, network hardware & software, distributed computing, key issues in network management and the fundamentals of data communications. Prereq.: MGT 201 & MIS 221 

MIS 321 Management Support Systems & Business Modeling (3 credits)   In this course the student function in decision-making teams within a complex business simulation game. A team is supported by a specific decision support system that is customized and maintained by the team. Students also develop supplementary support models; write user documentation of models, and present written and oral reports of decision strategies.  Prereq.: MGT 201 & STA 211 

MIS 325 Business System Analysis (3 credits) This course is designed to identify and apply the fundamental concepts underlying all business information systems. Emphasis is on the structured life-cycle development approach in the design of computer-based information systems. Current tools and techniques are applied to case study project.  Prereq.:  MGT 201,     STA 211 

MIS 360 Management Information Systems (3 credits) This course is to get an understanding of how information systems are used in business setting. The topics covered will include the fundamental of information systems, strategic use of information systems, decision support and expert system. This course will describe also information systems planning, design and implementation. Prereq.: MGT 201, CSC 201 

MIS 401 E-Business & E-Commerce (3 credits) Creating a Business Web Site. The Internet is profoundly affecting almost all businesses and commerce paradigm; global competition, industry traditions, laws and consumer preferences are among the way issues being impacted by e-business and e-commerce. Also this class will include a study of various tools and programming languages such as HTML, XML, CGI, JavaScript, ASP, and others.   Prereq.: MIS 360 

MIS 411 MIS Project Management (3 credits) The course will examine the needs for more sophisticated and better project management. The course will focus on the changes in the environment including computer hardware, software, and networks, as well as the use of interdisciplinary and global work teams. Students who complete this course will be able to plan, schedule, budget, estimate, control and monitor projects.  Senior Standing

MIS 430 Application Database Management (2 credits) The capstone course concentrates on developing the problem solving skills for major commercial projects. The course provides an integrative experience in applying the knowledge and skills of earlier course work, with particular emphasis on Database application using client/server environment in an integrated setting.  Senior Standing

MIS 490 Seminar in Business Topics (2 credits) Senior Standing

MKT 201 Marketing Principles (3 credits)  This course helps you master the basic principles and practices of modern marketing in a practical way.  Its coverage balances upon two essential pillars — (1) theory / concepts;  and  (2)  practices and applications.  Coreq.: ENG 203

MKT 202 Advertising Principles (3 credits) Shows an overview of the advertising industry, designing, producing & placing ads.  It describes the typical jobs in advertising and the basic duties associated with each job. Students will learn how advertisers and agencies develop an advertising campaign (visual, messages, place, period…etc). They’ll develop a new perspective on how to analyze ads to help them become an "informed consumer" and get to know the major social and ethical issues in the field to help them develop your own perspective.  Prereq.: ENG 203

MKT 310 Consumer Behavior (3 credits) The study of Consumer Behavior is intended to acquaint you with what you, as a marketer need to know to understand the role of meeting the consumer needs and wants in the development of marketing strategy, as well as what it means to be a consumer in a market-oriented society. Prereq.: MKT 201

MKT 320 Sales Promotion & Retail Behavior (3 credits) A study of sales functions towards more esoteric areas of marketing and retail behavior in all aspects. Subjects addressed are sales perspective, sales techniques, sales environment and sales management. Applications cover all areas of retail behavior in different factors and situations within marketing and trade.  Prereq.: MKT 201

MKT 330 Marketing Services (3 credits) Students will look at the differences between physical goods and services and their implications on marketing services. They will learn the elements of the services marketing mix with a special emphasis on the sales function.  Prereq.: MKT 201

MKT 350 Fashion Marketing (3 credits) Prereq.:  MKT 201

MKT 410 Marketing Research (3 credits) This is a hands-on course. It is intended to acquaint students with the fundamental marketing research skills of problem formulation, research design, data collection, entry and processing, research analysis, presentation of findings and report writing. The course draws on both qualitative and quantitative research techniques.  Prereq.: MKT 310

MKT 411 Qualitative Methods in Research (3 credits) A survey of deterministic and probabilistic models used in operations research and management science. Topics include Linear Programming, Simplex Method, Duality, Sensitivity, Critical Path Method, Network Flow, Transportation Problem, Inventory Models, Queuing Theory, and Simulation.  Prereq.: MKT 310

MKT 420 Integrated Marketing Communications (3 credits) IMC provides students with a cross-functional and analytical approach to the study of marketing communications. Students will learn how to develop consistent messages and integrate all elements of marketing communications i.e. advertising, PR, publicity, sales promotion, event marketing, direct marketing, e-communication and personal selling, into the marketing mix. Prereq.: MKT 310

MKT 450 Strategic Marketing (3 credits) This course is dedicated to the development of decision making skills in strategic marketing. It introduces concepts and tools that are useful in structuring and solving critical marketing problems. This course is application oriented, and through cases, the student will be able to apply and understand all aspects of marketing strategy and management. Prereq.:  MKT 410

MKT 455 Marketing Planning (3 credits) This course is a senior standing course in marketing. It concentrates on the development of critical thinking, sound analysis and decision-making skills. The course provides students with the concepts, techniques and tools to assess marketing problems and situations, conduct competitive situation analysis, set goals and objectives, craft strategies, develop marketing plans, implement and control them. Prereq.: MKT 410

MKT 490 Seminar in Business Topics (2 credits) Surveying and critical analysis of marketing topics, empirical research and applications.  Review of evolving topics in the scholarly literature, including contemporary issues and controversies.

MKT 600 Creativity & Problem Solving (3 credits)  This innovative course introduces students to the creativity literature.  Students will learn how to enhance their creative and problem-solving skills using lateral and out-of-the-box thinking.  The course includes brainstorming applications, ice-breaking games, creativity quizzes and software applications.

MKT 601 Marketing Management (3 credits)  Strategies and approaches to decision making in the aggregate marketing system.  Includes analytical marketing tools used in policy-making areas of organization, research, product, promotion, pricing, distribution, forecasting, and management of sales force. 

MKT 602 Social Theory & Marketing (3 credits)  This course explores the ways in which business goals support and conflict with other goals in society.  The course provides a comparative analysis between the economic theory, division of labor, self-interest concepts and human and civil rights, societal, environmental and ecological marketing.

MKT 605 Consumers Behavior & Marketing Strategy (3 credits)  This course introduces students to the wheel of consumer analysis i.e. affect and cognition, consumer behavior and environments, and guidance as to the development of successful marketing strategies.  The course draws on tools and concepts from psychology, sociology, economics, and related social sciences.

MKT 606 Integrated Marketing Communication (3 credits)  The integrated marketing communications (IMC) introduces students to the customer-centric, data-driven method of communicating with consumers.  IMC – the management of all organizational communications i.e. advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship, to build positive relationships with customers and other stakeholders – stresses marketing to the individual by understanding needs, motivations, attitudes, and behaviors.  Students will be involved in creating, planning, implementing and evaluating client-oriented projects by developing integrated marketing communication campaign.

MKT 607 Advanced Marketing Research (3 credits)  Advanced quantitative and qualitative research methods for collecting and analyzing marketing data to optimize decision making.  The course focuses on applied marketing research and the use of statistical software (SPSS).

MKT 608 Sales & Trade Promotion (3 credits)  This course highlights the importance and role of sales and trade promotion in the marketing mix.  The course is centered on the dynamics of sales promotional activity.  All types of promotion are presented, discussed and evaluated with emphasis on pricing, profitability, consumer response and impact on brand sales, loyalty, image and equity.

MKT 699 Thesis in Marketing (6 credits)

TRM 604 Growth-Oriented Tourism Policy (3 credits)  This course shows how to achieve optimal regional tourism development.  It deals with the carrying capacity problems of resorts and regions.  Major tourism investment decisions are elucidated using cost-benefit analysis.  The course provides insights into new strategic international and national tourism policies, new theories on destinations as the competitive unit for promoting tourism, the scope and limitation of state intervention in tourism with analysis of related production factors, the core activities of tourism policy-making, institutional functioning of the National Tourism Administration (NTA), the National Tourism Organization (NTO) and the World Tourism Organization (WTO).

TRM 606 Structural Change & Organization in Tourism (3 credits)  The aim of this course consists of introducing students to the industrial organization of tourism as a heterogeneous sector of the economy.  Topics include structure, strategies and performance of the international travel industry and destinations, the importance of small-to medium sized enterprises (SMEs), the impact of structural change on the main tourism-related industries such as airlines, tour operators, hotel chains, restaurants, etc., and how to manage this structural change through innovation and cooperation.

TRM 607 Strategic Management of Destinations (3 credits)  This course introduces students to the five main tasks of strategic management from developing a strategic vision and business mission, setting objectives, crafting a strategy, implementing and executing the strategy to evaluating performance, monitoring new developments and initiating corrective adjustments using a multitude of cases.  Students will be able to stage the game plan, hence strategy, that would position the attraction, destination, country or region in its chosen international arena, thus competing successfully.  Pleasing guests (visiting or residents) and achieving good business performance.

TRM 609 Sustainable Development in Tourism (3 credits)  This course revolves around and deals with lessons learned from a cycle of five international conferences, on of which, ‘The Summits of Chamonix, Mont-Blanc’ or sustainable tourism, under the patronage of the President of the Republic of France.  The course deals with ecological, economical, social and cultural aspects of sustainability in tourism.  It also takes a practical look at the process of sustainable development in the ‘Espace Mont-Blanc’, which spreads across France, Italy and Switzerland.  This course will show the importance of cultural changes and climate changes and/or differences, and uniquely attractive landscapes as resources for the development of new tourist products.  It stresses on a new paradigm from the fields of culture and tourism and analyzes the role and impact of public and private partnerships in regulating the uses of public goods.